XVII International Banana Convention to analyze the current state of the global sector

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By the Ecuadorian Association of Banana Exporters


The XVIII International Banana Convention in Guayaquil, Ecuador, organized by the Association of Banana Exporters of Ecuador (AEBE), is getting closer and closer.

The event will be very different from last year. By then, October 26, 2021, when the three days of conferences and debates will begin, at least 80% of the city’s population will have been vaccinated with both doses.

The restrictions will also have been lifted, which will allow us to accommodate a significant number of people on the site, so we will be able to organize a show in person in addition to a virtual show.

At the same time, Ecuador and Guayaquil will have entered a process of economic recovery, breaking out of the previous two phases – restriction and reactivation – which means that there will be an excellent opportunity to do business.

The Executive Director of the Ecuadorian Banana Exporters Association (AEBE), José Antonio Hidalgo, said: “The performance of the government on the immunization issue is another motivation for this year’s Convention to have a more face-to-face format. face to face, but maintaining the advantages of the virtual event with several mixed components: inauguration, exhibition, forum, business round table and launch of our first culinary technical guide to bananas. “

“Today, we are convinced that we will have a strong presence and that it will be very good for the subjects that we have programmed and which concern producers, exporters, importers and supermarket chains,” he said. declared.

He added: “We are making the most of the virtual format that 2020 has offered us, which has seen 2,000 registered participants from 54 countries. We want to have that reach again, but with the component of being able to do it in person as well.” .

“The person-to-person meeting has to start to recover – this is how trust and business relationships are built,” he said.

The three-day event will focus on one topic per day, which will be:

  • Day 1: “Looking East: The Post-Pandemic and Its Impacts: Challenges and Opportunities. “
  • Second day: “Stakes of the general management of musaceae diseases: what future for bananas in the face of the Fusarium Wilt TR4 threat?”
  • Third day: “Shared responsibility for the“ From farm to fork ”strategy: everyone’s commitment”.

In this format, the organization wished to approach each subject from all its angles: on the side of the producer, the exporter, the logistics operation, the importer and the end consumer, so that the conclusions are specific to each sector and encompass the various scenarios that are occurring and will occur in the immediate future.

AEBE Executive Director José Antonio Hidalgo said: “We want to communicate that in Ecuador we have the best bananas in the world, with a commitment to sustainability”.

Development themes

During the first day, with the focus: “More Ecuador in the world and more people in Ecuador”, the theme of integration into international trade will be discussed, particularly in the fastest growing market. both in volume and in currencies: the Asian market and its main importing country, China.

This market has become Ecuador’s second largest market and in the medium term could become the first, displacing the United States

On the same day, the theme of logistics will be analyzed and the problems that arise with the current challenges of maritime transport, which lead to an increase in the cost of products.

According to the AEBE, “certainly the question of TR4 is a priority issue for the sector and this will be discussed on the second day. In this sense, this subject has been qualified as a pandemic, which seeks to give it a large space, where each conference and the forum will be presented in the perspective that time is running out and that a relaxation of security measures may endanger the production of the Latin American region “.

Eminent researchers from the main research centers on the subject will be present and it is expected that by this date, the sector, together with the Ecuadorian government, will have defined the measures for the renewal of the plantations and that the first steps will be taken towards an approach. comprehensive solution to the problem.

This proposed theme reflects the current situation of the banana sector in the world, where two factors come together: the need for the activity of the sector to be sustainable in the immediate and medium term, contributing to the zero hunger objective. set by the United Nations and, on the other hand, the urgency that buyers and consumers of bananas also share the responsibility for this to happen, as there are thousands of families in Latin America, especially, whose sole source of income is the production and export of bananas.

The third day will review the future of freight shipments, especially perishable fruit, to the European Union, once its “Farm to Fork” strategy comes into effect and how this will impact the cost of production and how this will be distributed among the different players in the business, because to date, the banana producer is the only one to bear the burden, to which is added the over-certification which weighs on us administratively and financially.


For more information, please visit our website: https://www.aebe.com.ec/bananatime2021

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