Visit Detroit announces $200 million in conventions and sporting events in the region; Unveils new marketing campaign to highlight Detroit wins


DETROIT, February 8, 2022 /PRNewswire/ — Visit Detroit announced today nearly 100 new meetings and sporting events worth more than $200 million traveled to the region this year and beyond, and unveiled a national marketing campaign to highlight the Detroit win.

The “Detroit Wins” campaign unveiled at Visit Detroit’s annual partnership meeting highlights all new meetings and sports booked during the COVID-19 pandemic and will consist of advertising in high profile publications such as the New York Times and The Wall Street Journal, start this week. It will be supported by public relations efforts and other business announcements that are expected to be finalized throughout the year. The Detroit Wins video showcasing the campaign can be found here.

Claude Molinaripresident and CEO of Visit Detroit, said the Detroit Wins campaign is a way to let other meeting planners and sports organizers know that the city and region is open for business and that other big-name events have showed their confidence by committing to organize their event.

“Next year we will host a huge volume of conventions and high profile sporting events, generating approximately 115,000 overnight stays. Two of these events – the American Bus Association and CONNECT – have the potential to bring several more events future as their attendees organize and plan events,” said Molinari.

Meetings, conventions and sporting events mean big business for the Metro Detroit. Employment in tourism and hospitality before the COVID-19 pandemic created 463,000 direct metro jobs Detroit economy and it has been ranked as one of the largest industries in the region and the state.

Other book meetings include the Automate Conference, Alpha Kappa Alpha Sorority, Michigan Elite Volleyball Academy, National Science Teaching Association, International Women’s Forum, Women of Color Stem Conference, United States Bowling Congress, Special Olympics and many more.

Molinari added that the campaign also aims to encourage local residents to consider bringing their own business meetings as well as social, fellowship and association meetings to the area.

It’s not just conventions and sports that are moving towards Detroit, says Molinari. The city has become a popular stopover for cruise ships on the Great Lakes and will host 42 port arrivals in 2022, including Viking Cruise Lines, the largest and most recognized river cruise line.

Michigan State Football Head Coach Mel Tucker was the keynote speaker at the partnership’s annual meeting and discussed how to motivate a team or organization and come out a winner. The meeting also brought together three convention and sport group planners who traveled to Detroit: CONNECT, American Bus Association and NCAA who discussed their upcoming events and how the hospitality community can prepare.

For a complete list of upcoming congresses and sporting events Detroitclick on

Visit Detroit is a private non-profit organization whose mission is to market and sell the Detroit globally as a destination for leisure and business travel, including conventions, trade shows, corporate meetings, tours and incentive trips to maximize additional visitors, visitor spending, national and local tax revenue and employment opportunities.

Nearly 700 companies are represented among Visit Detroit members. The agency was founded in 1896 as the world’s first convention and visitor bureau.

SOURCE Visit Detroit


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