(CNN) – Universal Pictures and Peacock have announced that the studio’s new films will head exclusively to NBCUniversal’s fledgling streaming service after they hit theaters.
Under a new license agreement, which begins with the 2022 theatrical list, Universal’s films will be available exclusively on Peacock no later than four months after their theatrical debut.
The films will then run for four months exclusively on the service before heading to other services and then eventually returning to Peacock. You can still buy or rent the movie outside of streaming, as usual.
Universal and Peacock share the same parent company, so the licensing deal comes as no huge surprise. But the announcement is notable because Universal owns some of the most popular blockbuster franchises in cinema, such as Fast & Furious and Jurassic World.
Exclusive content is essential for streaming platforms in an increasingly fractured media market. Over the past couple of years, the explosion of new streaming services has led to a higher premium on movies and TV shows that can convert audiences to paid subscribers. Peacock, for example, has the incredibly popular sitcom “The Office” and offers different price points to attract new users.
Another way to attract consumers is to offer exclusive films like “Jurassic World: Dominion”, Jordan Peele’s latest film, and Despicable Me brand’s upcoming installment, “Minions: The Rise of Gru” – which are all on Universal 2022. theatrical program.
This is why this agreement is important.
Stressing the importance of exclusive content, Universal also announced that it will develop and produce exclusive original films for Peacock starting in 2022.
Universal said the original films “will feature titles from some of the studio’s established leading film partners and compelling new voices in the storytelling.”
âUniversal Filmed Entertainment Group has been a fantastic partner and we’re excited to not only bring their incredible roster of blockbuster movies and beloved franchises to Peacock in the first payment window, but also to provide a constant stream of new ones. original films exclusively for Peacock customers throughout the year, âMatt Strauss, president of Peacock and NBCUniversal Digital Enterprises, said Tuesday in a statement.
Universal is coming off a big weekend when three of its films topped the box office.
“F9: The Fast Saga,” which grossed nearly $ 500 million worldwide, “The Boss Baby: Family Business” and “The Forever Purge” clinched the top three spots at the domestic box office over the weekend latest.
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