Two Bit Circus, based in Los Angeles, will open a second location in Dallas

0

LOS ANGELES — The circus is coming to Dallas — not the Ringling Bros. genre, but a new kind of high-tech micro amusement park.


What do you want to know

  • Two Bit Circus, a high-tech micro-amusement park in LA’s arts district, plans to open a second location in Dallas later this year
  • Opened in 2018, Two Bit Circus features high-tech mid-games, virtual and augmented reality, unique escape rooms, robot bartenders and restaurants
  • Like many other businesses, Two Bit Circus had to shut down due to the pandemic, but was able to survive by creating an interactive online game show and quiz-style game show.
  • Footfall is growing – business is at around 90% of pre-pandemic footfall levels

Two Bit Circus, a popular entertainment and steam punk-themed destination in downtown Los Angeles’ arts district, plans to open a second location at Park Lane stores in Dallas, Texas this fall. .

The company will move into a 38,000 square foot space on the mall’s second floor, Andy Leven, marketing manager for Two Bit Circus, told Spectrum News.

“[Dallas] has always been a target market for us,” Leven said. “We had a great opportunity and a great partner and a great location. We had planned for expansion from the start, but everything that happened with the pandemic has slowed those plans. But the business is booming. We want to start capitalizing and move into a new era.”

After navigating through the challenges of the coronavirus pandemic and pandemic-related shutdowns, things are looking up for Two Bit Circus.

The so-called micro-amusement park opened in 2018 and features high-tech in-between games, virtual and augmented reality, unique escape rooms, robot bartenders and restaurants.

When the pandemic hit in March 2020, the company had to shut down its physical location for over a year.

“We knew the second week of March that things were going badly,” Leven said. “First we closed for a few weeks, then [pandemic-related closures] kept stretching out. The news was getting worse and worse.”

Leven noted that after the first month they needed to pivot. But how to put a micro-amusement park online?

“We were like, ‘What’s the plan?'” he said. “How can we move our business forward? If we’re not a physical place or can accommodate people, what can we do?”

With many of their customers now working remotely, the Two-Bit Circus team took one of their most popular interactive social games inside the micro amusement park and turned it into a platform in line.

Called Two Bit Circus Remote ControlThe new live-streamed online social game described as a mix of classic game shows and a slew of bar trivia has allowed people at home to come together in an online setting.

A Two Bit Circus host served as emcee along with a robot sidekick. The host walked through the various challenges and asked trivial questions to the participants. Participants were able to complete various challenges, and the chat features allowed them to talk and encourage their colleagues or other people playing the game.

The remote game was a success, Leven said, adding that they had hosted more than 1,000 remote shows, including social parties and corporate events.

“That’s how we’ve stayed open throughout the pandemic,” Leven said. “Instead of people coming to us because they couldn’t go anywhere, we went to people’s homes.”

He said the game ranged from around $20 to $25 each and continues today.

Two Bit Circus reopened in April last year and slowly attendance increased. Due to pandemic restrictions, the business created an outdoor patio and dining area and now has a reservation-based entry system to keep crowds in check.

Leven noted that the company has also added new games such as a new escape or story room and a life-size Hungry, Hungry Hippos game. He said he noticed there were a lot of rejected requests. They are at around 90% of pre-pandemic attendance levels.

“We’re almost there,” he said. “We’re getting back to normal. Business is good. It’s restarting. The Arts District is restarting. We’re feeling. We’re excited.”

Share.

Comments are closed.