Stakeholders publish strategy for arts and cultural tourism in South Australia


Targeting $ 1.4 billion in profits by 2025, the Government of South Australia, in collaboration with the South Australia Tourism Commission and industry leaders, has released the Strategy South Australia Arts and Culture Tourism 2025 – setting out an ambitious plan to bring the sector back to pre-pandemic levels and cement the state’s position as a vibrant arts and culture destination.

In addition to recognizing and supporting the strong growth of festivals and artistic and cultural events, this strategy aims to build on the range of artistic and cultural tourism offerings to ensure visitors have incredible cultural experiences, regardless of the time they visit South Australia. This includes a focus on opportunities such as Indigenous arts and culture, public arts, regional experiences, and music in all its forms.

South Australia Prime Minister Steven Marshall said “South Australia is known for its vibrant arts and culture – it drives visits and spending, and is part of the fabric of our state .

“Summer wouldn’t be the same without our state’s signature festivals and now our winter events are making their own mark.

“With national exclusives achieved for Adelaide and strong results from festivals held during a pandemic, we are building on the strengths of South Australia, giving more reasons to visit and spend in our state, and to create and maintain jobs throughout the economy. “

The Arts and Culture Tourism Strategy 2025 includes key contributions from the South Australian Arts and Culture Plan 2019-2024 – the first government plan for the sector in nearly two decades – and the South Australian Visitor Economy Sector. Plan 2030, which targets $ 12.8 billion by 2030. Before COVID, arts and culture tourism supported 7,500 jobs.

It enumerates eight strategic objectives, including the defense of the Aboriginal arts and cultural offerings in the state, the celebration of South Australia’s cultural identity, and the promotion of enjoyment of the arts and culture by all visitors throughout. throughout the year.

South Australia Tourism Commission chief executive Rodney Harrex said the strategy was the result of broad consultation and recognized the huge opportunities for growth. He recognized the contributions of the Tourism Industry Council of SA, the Arts Industry Council of SA and Festivals Adelaide.

Harrex noted that “over 300 industry representatives have had their say in the future of arts and culture tourism in our state. By working together, we can continue to develop this valuable sector for South Australia and build on our current strengths and unique offerings. “

Highlights of the artistic and cultural tourism sector:

Coming to Adelaide

  • Le Coq d’Or, by Nikolai Rimsky-Korsakov, directed by Arvo Volmer, Directed by Barry Kosky. An international co-production of the Adelaide Festival
  • Macro – World Premiere of Internationally Renowned Adelaide-Based Physical Theater Company Gravity and Other Myths
  • Sky Song will premiere at Adelaide Fringe 2022 – a collaboration between First Nations artists and drone art specialists taking control of the city for 31 nights
  • WOMADelaide returns to its traditional seven-step format in Adelaide Botanical Park in 2022 starring Paul Kelly, Courtney Barnett and Baker Boy
  • Adelaide Cabaret Festival returns in June 2022 under the direction of new director Tina Arena
  • The Australian Ballet exclusively presents Counterpointe at the Her Majesty Theater in Adelaide from July 8 to 13, 2022
  • Archie 100: A Century of the Archibald Prize at the Art Gallery of South Australia in July 2022.
  • Australian premiere and exclusive Robert Wilson: Moving portraits opening at the Art Gallery of South Australia in July 2022.

Event and festival results

  • The 2021 OzAsia Festival at Adelaide Festival Center returned to live performances and welcomed over 180,000 spectators to more than 50 events over the festival’s 18 days
  • Illuminate Adelaide 2021 hosted more than 500,000 attendees and organizers report that the inaugural event generated $ 30.9 million in gross economic activity for the South African economy, despite multiple weather cancellations and mandatory lockdowns.

Noting that her organization was pleased to be a partner in shaping the strategy, which both affirms and supports the growth of a strong cultural and arts tourism sector, Arts South Australia Director Jennifer Layther added : “This recognizes the strength of South Australia’s arts sector, community and cultural organizations and the strong appeal their work has with visitors to the state.

“We’ve long been known for our festivals, but South Australians know that our collections, exhibitions, performing and audience arts, and live music also provide exceptional experiences for visitors throughout the year. Having a clear strategy on how to develop and develop the arts and culture tourism sector in this state will help us keep cultural travelers in mind, whether regional, national or international.

Click here to download the South Australia Arts and Cultural Tourism Strategy.

Main picture: Adelaide Fringe.

Related Articles

October 29, 2021 – South Australia strengthens leadership on climate change

November 19, 2020 – South Australia’s COVID-19 breaker sees Adelaide Festival Center cancel all performances

September 4, 2020 – The State Theater Company South Australia returns to the stage

November 2, 2021 – Adelaide Fringe 2021 wins first prize at Australian Event Awards

September 29, 2021 – Adelaide Festival Center 20th anniversary inSPACE program unveiled

August 31, 2021 – Skycity District in Adelaide to launch Battle of the Bands

August 25, 2021 – Adelaide Festival Center gears up for exciting spring season of events

August 17, 2021 – Adelaide’s Her Majesty’s Theater wins major awards

July 28, 2021 – Adelaide Festival Center upgrades ticketing service from BASS to Ticketek

July 9, 2021 – Adelaide activated with a new annual winter event

July 9, 2021 – The Adelaide Guitar Festival 2021 begins this weekend marking its return as an annual event

June 28, 2021 – Adelaide Fringe 2021 reports impressive economic impact on South Australia’s economy

June 27, 2021 – Tina Arena appointed artistic director of the Adelaide Cabaret Festival 2022

June 23, 2021 – Report shows COVID-defying economic success of Adelaide Festival 2021

June 12, 2021 – The 21st Adelaide Cabaret Festival opens with a full event

April 28, 2021 – 2021 program published for the inaugural annual event of the Adelaide Guitar Festival

April 13, 2021 – Adelaide Cabaret Festival unveils its 2021 program

March 25, 2021 – Adelaide Festival Center announces its fall 2021 season

March 21, 2021 – Adelaide Fringe successfully hosts biggest festival during global pandemic

March 19, 2021 – The Prime Minister of South Australia announces plans for a new $ 700 million indoor arena for the Riverbank district of Adelaide

March 16, 2021 – Adelaide Festival 2021 beats box office target

October 4, 2013 – New museum and gallery website to inspire a new wave of “cultural tourism”

December 9, 2020 – Van Gogh Immersive Art Experience continues to draw large crowds in Sydney

February 17, 2020 – Research shows artistic experiences can revitalize regional tourism

December 15, 2017 – Arts Industry Council of South Australia launches 40-year cultural policy

August 11, 2021 – Australian Tourism Industry Council proposes three-point tourism, event and hotel plan to recover from blockages

April 4, 2020 – South Australia Tourism Industry Council welcomes government financial support

July 28, 2021 – Unvaccinated Australians could be excluded from festivals, theaters, and sports and entertainment venues

July 8, 2020 – Festival plan for the 2021 editions with reinforced health measures

June 25, 2020 – New study highlights value of arts festivals in boosting post-COVID-19 tourism in South Australia

November 11, 2019 – OzAsia Festival Wins Top South Australian Festivals & Events Award

February 17, 2021 – myvenue point-of-sale technology supports COVIDSafe live music events

January 14, 2021 – The Adelaide Summer Sounds Festival will feature COVIDSafe pens to ensure social distancing for fans

Ask for a little favor
We hope you enjoy the news we publish. While you are here, can we ask for your support?

The news we publish on is independent, credible (we hope) and accessible for free, with no pay walls or annoying pop-up ads.

However, as an independent publisher, can we ask you to support us by subscribing to the print version? Australasian recreation management magazine – if you don’t already.

Published bimonthly since 1997, the print Australasian recreation management differs from this website in that it publishes longer, in-depth and analytical articles covering water sports, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and management sites.

Subscriptions cost just $ 90 per year.

Click here register.


Comments are closed.