Stakeholders publish strategy for arts and cultural tourism in South Australia

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Targeting $ 1.4 billion in profits by 2025, the Government of South Australia, in collaboration with the South Australia Tourism Commission and industry leaders, has released the Strategy South Australia Arts and Culture Tourism 2025 – setting out an ambitious plan to bring the sector back to pre-pandemic levels and cement the state’s position as a vibrant arts and culture destination.

In addition to recognizing and supporting the strong growth of festivals and artistic and cultural events, this strategy aims to build on the range of artistic and cultural tourism offerings to ensure visitors have incredible cultural experiences, regardless of the time they visit South Australia. This includes a focus on opportunities such as Indigenous arts and culture, public arts, regional experiences, and music in all its forms.

South Australia Prime Minister Steven Marshall said “South Australia is known for its vibrant arts and culture – it drives visits and spending, and is part of the fabric of our state .

“Summer wouldn’t be the same without our state’s signature festivals and now our winter events are making their own mark.

“With national exclusives achieved for Adelaide and strong results from festivals held during a pandemic, we are building on the strengths of South Australia, giving more reasons to visit and spend in our state, and to create and maintain jobs throughout the economy. “

The Arts and Culture Tourism Strategy 2025 includes key contributions from the South Australian Arts and Culture Plan 2019-2024 – the first government plan for the sector in nearly two decades – and the South Australian Visitor Economy Sector. Plan 2030, which targets $ 12.8 billion by 2030. Before COVID, arts and culture tourism supported 7,500 jobs.

It enumerates eight strategic objectives, including the defense of the Aboriginal arts and cultural offerings in the state, the celebration of South Australia’s cultural identity, and the promotion of enjoyment of the arts and culture by all visitors throughout. throughout the year.

South Australia Tourism Commission chief executive Rodney Harrex said the strategy was the result of broad consultation and recognized the huge opportunities for growth. He recognized the contributions of the Tourism Industry Council of SA, the Arts Industry Council of SA and Festivals Adelaide.

Harrex noted that “over 300 industry representatives have had their say in the future of arts and culture tourism in our state. By working together, we can continue to develop this valuable sector for South Australia and build on our current strengths and unique offerings. “

Highlights of the artistic and cultural tourism sector:

Coming to Adelaide

  • Le Coq d’Or, by Nikolai Rimsky-Korsakov, directed by Arvo Volmer, Directed by Barry Kosky. An international co-production of the Adelaide Festival
  • Macro – World Premiere of Internationally Renowned Adelaide-Based Physical Theater Company Gravity and Other Myths
  • Sky Song will premiere at Adelaide Fringe 2022 – a collaboration between First Nations artists and drone art specialists taking control of the city for 31 nights
  • WOMADelaide returns to its traditional seven-step format in Adelaide Botanical Park in 2022 starring Paul Kelly, Courtney Barnett and Baker Boy
  • Adelaide Cabaret Festival returns in June 2022 under the direction of new director Tina Arena
  • The Australian Ballet exclusively presents Counterpointe at the Her Majesty Theater in Adelaide from July 8 to 13, 2022
  • Archie 100: A Century of the Archibald Prize at the Art Gallery of South Australia in July 2022.
  • Australian premiere and exclusive Robert Wilson: Moving portraits opening at the Art Gallery of South Australia in July 2022.

Event and festival results

  • The 2021 OzAsia Festival at Adelaide Festival Center returned to live performances and welcomed over 180,000 spectators to more than 50 events over the festival’s 18 days
  • Illuminate Adelaide 2021 hosted more than 500,000 attendees and organizers report that the inaugural event generated $ 30.9 million in gross economic activity for the South African economy, despite multiple weather cancellations and mandatory lockdowns.

Noting that her organization was pleased to be a partner in shaping the strategy, which both affirms and supports the growth of a strong cultural and arts tourism sector, Arts South Australia Director Jennifer Layther added : “This recognizes the strength of South Australia’s arts sector, community and cultural organizations and the strong appeal their work has with visitors to the state.

“We’ve long been known for our festivals, but South Australians know that our collections, exhibitions, performing and audience arts, and live music also provide exceptional experiences for visitors throughout the year. Having a clear strategy on how to develop and develop the arts and culture tourism sector in this state will help us keep cultural travelers in mind, whether regional, national or international.

Click here to download the South Australia Arts and Cultural Tourism Strategy.

Main picture: Adelaide Fringe.

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