Stakeholders call for Victorian economic recovery to be event-driven

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Following yesterday’s cancellation of the 2021 Australian Grand Prix, lobby group Save Victorian Events has suggested community events can help boost the post-Coronavirus recovery of the Victorian economy.

In a statement, noting that Victoria has lost over 100,000 events in the past year, which she says has “a huge impact on the events industry, but also on our communities and our state “Save Victorian Events spokesperson Simon Thewlis said” We are saddened by the loss of every event – whether it is a conference for a non-profit group, a product launch , a community festival or the Grand Prix.

“They are all important. They all contribute to our communities and what makes Victoria a great place … and they all provide much needed income to people and businesses in the events industry.

Emphasizing that “in economic terms, ‘major events’ only account for 5% of the $ 12 billion plus event industry in Victoria,” Thewlis says that we need to think about the “other 95% of events”, adding “we must be devoting time and effort to the many events that can occur now that provide the greatest overall benefit to communities and the state.”

Save Victorian Events articulated the role events can play in the post-coronavirus revival of the Victorian economy, noting that events can help:

  • Bring communities together again and help people reconnect and be supported.
  • Organizations reconnect with their teams and go through the biggest changes they have faced in their history.
  • Entire industries are adapting to this new environment and innovating to take advantage of it.
  • Restore confidence in our State and rebuild its profile.

Thewlis added “this is why the events are great. This is what the events are all about.

“But the answer right now is not some very big events. The answer is many smaller events to rebuild – community by community, business by business and sector by industry… (and these) events that can happen now.

“This is about using the events to rebuild Victoria from the ground up and should be the basis for Victoria’s event-led recovery.

“There are currently many unnecessary barriers to hosting events in Victoria, so many of the events that could be safe today are simply not happening.

“Most events are limited to just 300 people (one person per 4 square meters) with no roadmap for higher capacity – yet AFL matches can be played with 25,000 people.”

Save Victorian Events proposes the creation of a new autonomous agency – Events Victoria – with, as Thewlis adds, “people with real experience and knowledge of the events industry: to have a real vision of the role of events in the recovery of Victoria, to provide real practices and financial support to the events industry, and to actively work to ensure that many events happen again.

“It requires taking a much more modern approach than what worked in the 1990s.

“Events are at the heart of Victoria’s identity and brand. Events are a key part of what makes life in Victoria great. The events make a huge contribution to our communities and to our state.

“So it makes sense that events are at the heart of Victoria’s strategy for recovery and for our return to prosperity.”

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June 23, 2021 – Business event leaders gain insight to inform future strategies

May 27, 2021 – Victoria government announces seven-day lockdown

May 21, 2021 – Save Victorian Events founder denounces the Victorian government’s lack of support for the business events sector

May 12, 2021 – Grants are now available to offset Melbourne trade events

April 30, 2021 – A new wave of global innovation supports sports and major events in Victoria

April 19, 2021 – The Business Events Council of Australia welcomes the continued support of Tourism Australia

April 12, 2021 – Melbourne Convention Bureau announces funding available to offset costs for professional events

April 9, 2021 – Tourism conference to explore the revival of Victoria’s tourism economy

April 2, 2021 – Save Victorian Events highlights Bluesfest cancellation as confirmation of need for governments to support event cancellation insurance

March 30, 2021 – Save Victorian Events calls on industry task force

March 23, 2021 – Business Events Australia launches industry toolkit to support resumption of events

March 19, 2021 – Suppliers to the events industry circle the Victorian Parliament to protest the lack of support from the state government

March 8, 2021 – Australian Regional Events Alliance seeks to support the events industry

February 17, 2021 – VTIC fears loss of tourism jobs and Victoria events without further support

February 11, 2021 – Tourism Australia launches new campaign to boost business events across Australia

January 27, 2021 – Researchers Suggest Global Events Industry May Benefit From Rapid COVID Lateral Flow Testing

January 18, 2021 – Visit Victoria partners with Mushroom Group to launch “2021 Sounds Better Together” concert series

23 October 2020 – Investigation shows more than 400 Australian live music companies threatened with imminent closure


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