Tate McRae and BIA are also collaborating with Sony to bring the greatest hits to life through fan-made artwork
TOKYO, February 9, 2022 /CNW/ – Sony Group Corporation (“Sony”) has announced a new brand campaign, “Set The Stage,” an opportunity for music fans to help co-create content with some of their favorite Sony artists. Music Entertainment, including The Kid LAROI, the Australian artist behind the “Stay” and “Without You” charts, certified multi-platinum, Boston-born BIA (“Whole Lotta Money”) artist and Canadian singer/songwriter/dancer Tate McRae (“you broke me first”).
Live broadcast from a studio in Los Angeles, Tate McRae will begin a series of live performance videos on February 24 with a live set featuring her new single “She’s all I wanna be”, released on February 4. BIA will follow with a performance video on 3rd of Marchwith “Set The Stage” culminating in an upcoming grand finale of The Kid LAROI*.
To bring fans even closer to the Sony Music artists they love, The Kid LAROI, Tate McRae and BIA will each invite their followers to participate in the “Set The Stage” challenge. fans in United States will be able to submit artwork of the artist’s song lyrics which will then be transformed into dynamic visual works for the artists to perform in during their “Set The Stage” live video performance.
Performance videos with 360 Reality Audio, production diaries and never-before-seen behind-the-scenes content from all three live performances will be shot with Sony’s flagship digital cinema camera – the VENICE 2 and FX9 full-frame cameras, and will be released throughout the campaign.
“I’m beyond excited to partner with Sony and bring my fans to the fun,” said The Kid LAROI, Sony Music Artist. “My fans have literally changed my life and I want to connect with them in new ways. With my first world tour coming up, I wanted to take this opportunity to share this experience with my fans, putting their voices at the center of my work. .”
Each day, fans will be invited to visit Sony’s global YouTube channel to watch exclusive behind-the-scenes content from their favorite artists as they prepare for their live performances. Performance videos will be brought to life using Sony’s cameras, including its new flagship cinema camera VENICE 2. The VENICE 2 builds on the success of the original VENICE and delivers the best overall image quality with natural skin tones, vanishing highlights, and wide dynamic range. The videos will also be remixed to 360 Reality Audio to create a realistic music experience for fans.
“Providing fans with a deeper connection to their favorite artists and their music through technology is a cornerstone of Set The Stage,” said Shiro Kambe, Senior Executive Vice President, General Manager of Sony Group Corporation. “We create exciting new content by bringing together talented artists and innovative technology to deliver an experience that only Sony can deliver.”
The action starts on Thursday February 24when viewers can log in to watch Tate McRae’s “Set The Stage” performance live on Sony’s global YouTube channel.
*For more information on “Set The Stage,” including updated artist performance details, please visit: https://www.sony.com/en/brand/setthestage/home
Media Inquiries: Corporate Communications Department, Sony Group Corporation [email protected]
SOURCESony Group Corporation