Posted on February 11, 2022
Shanda Cartwright, an experienced hospitality services professional, has joined the Fort Worth Convention Center as Sales and Events Manager. Cartwright will be responsible for increasing the venue’s share of local meetings, events and galas.
“As Fort Worth is now the 12th largest city in the United States, the opportunities to host more local and regional business meetings have continued to grow,” said Blake Moorman, director of sales and marketing. “Shanda’s vast experience in sports, entertainment, hospitality, events and catering – in addition to her knowledge of the market – will benefit our existing clients and introduce our site to new clients.”
The daughter of a college football coach, Cartwright attended the University of Oregon and began her career with Spurs Sports & Entertainment in San Antonio before joining the Broadmoor Hotel and Resort in Colorado Springs and then the Denver Broncos. She returned to Texas to help open the Cowboys (now AT&T) stadium and work with the Mavericks at the American Airlines Center on the 2010 NBA All-Star Tournament.
Other experience includes event sales and management at Billy Bob’s Texas, Las Colinas Country Club, Fort Worth Club and Trinity Food & Beverage, the Fort Worth Convention Center‘s exclusive catering and concessions provider.
“Hospitality is where my heart is, and I approach sales as a profitable relationship builder,” Cartwright said. “Fort Worth is truly my home because it was the first place I unpacked all my moving boxes. For someone who had to move every few years, this is a big milestone.
Owned and operated by the City of Fort Worth, the convention center features 253,226 square feet of total exhibit and meeting space and the largest ballroom in Tarrant County. The city is planning a $450 million incremental expansion over the next five years that will include a state-of-the-art catering kitchen and allow it to serve larger events and shows with 5,000 to 10,000 attendees. Construction is expected to begin in early 2023.
Photo: Shanda Cartwright
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