SAN JOSE, CA. – Next Sports Director Jeff KonyaIn the retailer’s recent announcement of a new 10-year partnership with Playfly Sports, the media rights holder named San Francisco Bay Area industry veteran John Castro as General Manager of San Jose State Sports Properties. . Castro will lead the athletic department’s sponsorship sales and activation strategy beginning April 1, 2022.
“I’m excited to join San Jose State and begin building a team focused on representing the incredible history of Spartan Athletics and its programs,” Castro said. “Behind Jeff Konyathe Playfly team will work to deepen the connection between San Jose State athletics and the Bay Area community.”
Castro’s career spans over 25 years in the sports and entertainment industry. Specializing in team leadership and sales strategy in corporate partnerships, upscale hospitality, ticket sales and operations, the San Jose native joins Playfly Sports Properties after serving as vice president of corporate partnerships for Sharks Sports and Entertainment. During his time, he developed a new team structure and strategy to generate new business revenue and deepen relationships with existing client companies.
“We are thrilled to have John join us in building a Spartan nation and elevating our partnerships with Silicon Valley companies,” said Rob Clark, senior assistant athletic director for San José State. “This is a time of incredible growth for San Jose State Athletics and John’s innovative approach, connections and deep understanding of the Bay will help take the Spartans to the next level!”
As part of the decade-long agreement, Playfly will manage all sponsorships internally and externally, while making strategic capital investments to improve the overall experience for the San Jose State Athletics corporate and fan community. .