Openforce CEO recognized as one of Phoenix’s Top 100 CEOs


Wendy Greenland – Titan 100

Wendy Greenland, industry leader recognized for demonstrating exceptional leadership, vision and passion

Wendy is instrumental in driving new product development and operational efficiencies while maintaining a collaborative culture. Under his leadership, the company experienced unprecedented growth.

—Steve Kaplan, Chairman of the Board of Openforce

PHOENIX, AZ, UNITED STATES, Oct. 13, 2022 / — Openforce, the leading software platform for managing business relationships between contracting companies and their 1,099 independent workers (ICs), today announced Wendy Greenland, Openforce’s first female CEO, has been named the winner of the 2022 Phoenix Titan 100. Greenland was honored along with other Titans on Sept. 29 at the annual awards ceremony in Phoenix and will be released in a Titan 100 limited edition book.

The Titan 100 program recognizes Phoenix’s top CEOs and senior executives as the region’s most accomplished business leaders in their industries using criteria that include demonstration of leadership, vision and passion exceptional. Together, the 2022 Phoenix Titan 100 CEOs and their companies employ more than 90,000 people and generate more than $32 billion in annual revenue.

“The Titan 100s are shaping the future of the Phoenix business community by building a reputation that is distinguished, unmatched and preeminent in their field. We proudly recognize the Titan 100 for its successes and contributions. We know they will have a profound impact that will make an extraordinary difference for their clients and customers across the country. says Jaime Zawmon, Chairman and CEO of Titan.

Openforce was founded in 2001 and is driven by its mission to connect independent entrepreneurs and the companies that engage them through the most innovative technology ecosystem for the contingent workforce. Bringing over 30 years of experience and leadership to the business, Greenland is focused on developing and delivering technology-driven business services and solutions, delivering exceptional customer service and profitable revenue growth. .

Steven Kaplan, Chairman of the Board of Openforce and General Partner of Riverside Partners, spoke about Greenland’s unparalleled passion and knowledge for Openforce business. “Wendy is a highly respected executive at Openforce as well as a recognized industry leader. She sits on the Board of the Alliance of Technology and Women (ATW), is an active member of the Women In Trucking Association and sits on the Board of the National Home Delivery Association. As CEO of Openforce, Wendy has been instrumental in driving new product development and operational efficiencies while maintaining the company’s collaborative culture. Under his leadership, the company has experienced unprecedented growth over the past two years with no signs of slowing down. We are thrilled to have Wendy receive the Titan 100 award. It is well deserved. »

To be considered for the Titan 100, candidates must hold a C-level position in a company founded before 2019 and demonstrate specific and tangible contributions to growing their companies through high-level leadership and influence in their domain.

For a list of all of this year’s Titan 100 winners, visit

About Openforce
Open strength® is the leading payment software and solutions platform that lowers operating costs and mitigates compliance risk for businesses using independent contractors. Openforce frees contractors from the burden of onboarding, contracts, and settlement processing while helping independent contractors grow their businesses. Our cloud-based applications enable companies to achieve more sustainable and profitable growth by removing financial, operational, and compliance barriers to doing business. Openforce is a portfolio company of Boston-based private equity firm Riverside Partners. To learn more, visit

About the CEO of Titan
Titan CEO brings together CEOs through private events and roundtables. We also offer private, instructor-led peer groups for Titan CEO members. Held monthly, our CEO Peer Groups are designed to meet a CEO’s unique need as a business leader by facilitating a program that helps build business valuation and address day-to-day business challenges. We offer a suite of resources including private coaching, high-level networking, and executive-level retreats. Through our community, we aim to work with CEOs to help them connect and grow as Titans of the industry.

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