© Jonathan Nackstrand, AFP
New data shows that 67% of all businesses plan to adopt at least one new cloud technology by 2023. However, decision makers are not united as they move up the buyer’s journey. . It is important to solve this problem because companies need to develop business strategies for building and operating cloud computing environments.
This metric comes from a new study conducted by Spiceworks Ziff Davis. For the research, SWZD interviewed 300 information technology decision makers and 200 business decision makers from organizations across North America, Europe and Asia. The goal was to provide insight into the technology purchasing process as cloud adoption increases.
The study identified different groups of stakeholders who influence or make decisions about cloud technologies within each organization, known as the “buying collective”. Within this group are both IT decision makers and business decision makers.
At the heart of the decisions are the costs and technological challenges of implementation, resolving security issues and establishing governance structures. Security risks include on-premises environments, and they should take into account other risks such as account hijacking, exposed utilities, etc. Each of them has a different characteristic relevant to cloud computing technology.
It is important to look at these two groups, since typically six to eight key stakeholders collectively make the decision whether or not to buy a particular cloud technology.
Key findings on how these groups differ include the fact that most IT decision makers (64%) prefer to do the majority of their technology purchase research online without talking to a salesperson.
Whereas with corporate decision makers, this group has proven to be more willing to talk to a human. Here, 59% would provide their name, email address, and phone number to post interesting and secure content.
In terms of the interrelationship between these two groups of decision-makers, the survey found that 41% of IT decision-makers said they were confident that enterprise decision-makers understood the technology enough to make informed technology purchasing decisions. .
Going forward, it is important to focus on corporate culture. Development, operations, security and finance will take on new configurations in a successful cloud-centric business. This cultural change must be supported by a solid training program. This is necessary to extend cloud skills across the organization.