New Golden Knights Marketing Director at Foley Entertainment Group: “We’re in Growth Mode”


VGK majority owner Bill Foley



By Alan Snel from

When working for Golden Knights owner Bill “Serial Dealmaker” Foley, you may want to be prepared to take on work responsibilities that could see you interacting at many of Foley’s diverse properties, from hockey teams to wineries in. going through hotels and even cross-promoting brands in Foley’s highly diverse portfolio.

Welcome to the world of Eric Tosi, who officially took on the role of Marketing Director with the Vegas Golden Knights last month, succeeding former Golden Knights Marketing Director Brian Killingsworth, a marketing professional from the Vegas sports industry that evolved after four years with the Knights having also worked for the MLB Rays and the NFL Rams and Buccaneers.

Tosi has worked as the NHL Team’s Head of Communications and Content since the team started in 2017, but also began working quietly as the Chief Operating Officer of Foley’s last year. Henderson Silver Knights, the American Hockey League team that is VGK’s farm food club.

This not only meant that Tosi was monitoring the Golden Knights’ social media, broadcast and communications operations, but also had to work on tasks such as retail operations and the COVID-19 protocol issues that were being addressed. faced the Silver Knights. the LAH club.

Under the Foley Entertainment Group business banner, Tosi said it was about “connectivity” between the various Foley properties which include the Golden Knights, Silver Knights, the new Knight Hawks Indoor Football League, The 6,000-seat Dollar Loan Center in Henderson, the newly acquired 121-room Californian hotel in Santa Barbara, the Foley Wineries, the Foley’s chain of restaurants and the Foley Golf Course Ranch in Montana. Oh, by the way, Foley is vice president of Fidelity National Information Services (NYSE: FIS), number 301 on the Fortune 500 list.

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Tosi informed about several marketing aspects of the Golden Knights and the Foley Entertainment Group:

  • It’s no secret that Foley is considering starting a Major League Soccer team for the Las Vegas market. Allegiant Stadium has been mentioned as a potential hotbed for an MLS franchise. Typically, MLS team owners own and operate their own football stadiums, but it’s conceivable that Foley’s group had a chat with Raiders owner Mark Davis and the team, which controls the Allegiant Stadium. “All options are under consideration,” said Tosi, who worked for Red Bull New York in MLS and is familiar with the football scene. If Foley gets an MLS team, it would be under the Foley Group umbrella.
  • Foley now owns 100 percent of the Vegas Knight Hawks Indoor Football League after Dollar Loan Center founder and CEO Chuck Brennan was initially touted as Foley’s partner in founding the IFL team.
  • The Dollar Loan Center arena in Henderson, which is under construction on the site of the old Henderson Pavilion, will soon have a new arena manager announced.
  • Tosi did not disclose any VGK giveaways or marketing products, but did acknowledge that there was “a lot we can do in connection with Panda”, referring to the team’s goalkeeper nickname Robin Lehner .
  • With the Californian Hotel of the Foley Group, expect VGK watch evenings and wine tasting sessions with local Foley wines from that region at the hotel, with possible opportunities for VGK fans to the iconic hotel down the road like Foley did with Knights fans visiting his wineries when the Golden Knights played games in San Jose. Speaking of Hotel Californian, its Blackbird restaurant will reopen with a new concept in the fall.



The fifth season of the Golden Knights this year – or V in Roman numerals – lines up with the “V” of the Vegas Golden Knights, so expect a visible Season V presence for Golden Knights fans, said. Tosi.

The Golden Knights game posters are back, as are the open team practices. Most teams don’t allow the public to watch the players practice in person, but Tosi said everyone in the organization, from Foley down to the bottom, liked the idea from the start of the game. franchise.

He mentioned that William Karlsson, Jonathan Marchessault, Mark Stone and Alex Pietrangelo jerseys are the team’s best-selling jerseys and acknowledged the loss of fan favorite Marc-André Fleury. “We have lost some popular players, but we still have a lot of nice players,” Tosi said.

Tosi pointed out that the communications, broadcast, content and PR work is part of the team’s overall marketing efforts, so it is “not abnormal” to move from the role of communications manager to that of marketing director.

As for working on cross-promoting Foley’s various sports and entertainment properties, Tosi said, “We want to bring visibility to connect the dots. But it has to be genuine and organic and they can’t be forced. “

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