More Hampton Roads can plan to experience more ‘Bo time’ – The Suffolk News-Herald


Bojangles plans to expand into Hampton Roads, including a new location in Suffolk.

The restaurant, known for its chicken and cookies, announced a multi-unit franchise development deal on Feb. 16 to acquire five existing restaurants and develop five new ones in Virginia Beach, Norfolk, Suffolk and Portsmouth.

There is no set time frame for when Suffolk residents will see their new location in Bojangles. The company is still looking for suitable land to purchase and begin the construction process.

This development is part of a partnership with NAKA Capital Restaurant Group, which specializes in owning and developing quick service restaurants.

“We are delighted to have a NAKA as a group partner,” said Jose Costa, Director of Growth at Bojangles. “They are a well-known chicken operator with extensive experience in quick-service restaurants and have established relationships with previous owners.”

According to Costa, Bojangles has had a strong brand in Virginia for years now. He said the company has a unique position in the chicken quick service restaurant space, particularly with strong sales in the morning, with 40% of total sales before competitors open their doors.

“We’re starting with a solid foundation with some of the best operators in the system,” Costas said. “We are very excited about our future opportunities in the Greater Norfolk and Virginia Beach areas.”

With the arrival of the new restaurants in Hampton Roads, Bojangles will seek to hire 60-80 people per store with approximately 300-400 job opportunities in total. According to Costas, in addition to creating jobs, Bojangles enjoys being involved in the community. The store often sponsors sports teams and hosts community and private events.

“Some of our most successful restaurants are in this area, so we’re looking forward to building on their momentum,” Costas said.


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