A Montreal-based tech company is looking to propel corporate events into the future by lanyard and change the way conventions look, feel and are experienced.
New York-based event technology company Bizzabo bought Klik from Montreal-based PixMob for $13.5 million, seeking to leverage the local company’s popular wearable technologies.
“We created a unique networking experience with attendees through our smart badge, but we also created unique information for organizers,” said Charles Truong, Product Director and Site Manager of Bizzabo Montreal, one of the founders of Klik.
Truong said the smart badges make Klik a kind of “Google Analytics for physical events” where organizers can find out where attendees have been and what they’ve seen.
“It’s a way to quantify the success of an event to know what really happened to understand what the intent was, what actually happened, map the real world and be able to provide those given to organizers, exhibitors and sponsors,” said Truong. .
The badges are a high-tech version of those hanging from lanyards and attached to the wrists that visitors to corporate events will be very familiar with.
“This item becomes the physical extension of their digital profile at the event,” Truong said. “So the object becomes something they can interact with.”
Attendees, Truong explained, can share contacts, request more information, book appointments and track their experience at the event without having to carry around a handful of flyers, notes and schedules.
“It can send you personalized information about what you actually attended during the event, so from an identity perspective, it’s really a way to personalize your event experience but also make it more interactive for you when you’re there,” Truong said.
Those who attended the C2 MTL conference used Klik’s interactive passes.
GIVE THE CITY CENTER A TECHNOLOGICAL BOOST
The opening of Klik’s office comes as Quebec is investing heavily in the province’s tech sector and the City of Montreal is looking for ways to revitalize its downtown core.
A recent analysis found that downtown traffic could be reduced by 25% as companies continue to adopt hybrid work models.
“It’s huge,” said Friday the president and CEO of the Montreal Chamber of Commerce (CCMM), Michel Leblanc.
Montreal, Truong said, has the ideal combination of technology and event expertise, and having an office makes sense.
“With growth, having access to different pools of talent markets, even if you can access them remotely, it’s nice to have a local office so people feel close to each other,” he said. -he declares. “Clearly, the Montreal market in terms of talent is very interesting.”