The Miami Beach Convention Center expects more than 600,000 attendees for events spread throughout the year as it experiences pent-up demand to host events postponed earlier in the covid era.
There are 74 meetings, conventions and trade shows booked and confirmed for 2022 at the center, according to Ariane Hiltebrand, director of marketing and external relations.
Notable trade shows include FIME, the Florida International Medical Expo, which is one of the largest events in the medical device and equipment industry, July 27-28; Bronner Brothers International Beauty Show, the world’s largest multicultural beauty show, August 27-29; America’s Food and Beverage Show, September 12-13; and Art Basel from November 29 to December 3.
“Our team has done an incredible job keeping up with the rapidly accelerating demand for conventions, trade shows, events and meetings in 2022,” said Freddie Peterson, the center’s managing director, “while focusing its efforts on sustainable business practices, eco-friendly programs, and diversity, equity, and inclusion, and ADA initiatives” to safely leverage artificial intelligence data.
While many shows and get-togethers earlier in the year missed their scheduled attendance due to travel restrictions and Covid-19 concerns, Ms. Hiltebrand said, more recent shows such as the Florida Supercon which s held from July 8 to 10 exceeded expectations. .
The Supercon, where attendees dressed up as animated characters from TV, movies, cartoons and video games, drew more than 55,000 guests, with more than 300 exhibits, according to ReedPop.
In addition to the economic impact of convention attendees’ spending on hotels, restaurants and other area attractions, Hiltebrand said, the events benefit the community in terms of social sustainability.
“The MBCC gives back to the local community by donating tens of thousands of pounds of prepared but unused food each year to The Caring Place, Miami Rescue Mission and Food Rescue Miami, to help others and divert food waste from local landfills “, she said. . “The MBCC also collects food scraps for composting and has donated over 7,500 pounds of organic food waste in recent months to Compost for Life.”
The convention center recently launched Conventions CARE (Community Assistance by Responsible Events), a program that helps support local nonprofit organizations in Miami Beach and greater Miami-Dade County by donating pens, paper, bags, cosmetics, beaty supplies, clothing, non-perishable food and beverages, furniture and other items to charities.
The center hosted about 17 events in 2021 with 77,100 attendees, up from 38 in 2019, Ms Hiltebrand said. Targets fluctuate from year to year, but the current target for events in 2022 is 56, and the total number of firm bookings for future years so far is 192, with a total economic impact of 258 million, according to The State of the Tourism and Hospitality Industry Report from the Greater Miami Convention & Visitors Bureau.
Important shows scheduled for next year include the Original Miami Beach Antique Show, scheduled for Jan. 19-23; the Miami Marathon and Health Fitness Expo, scheduled for January 27-28; the Discover Boating Miami International Boat Show, which was a huge success this year with more than 100,000 visitors and nearly $1 billion in total revenue; and Seatrade 2023, scheduled for May 1-3.
Alex Batista, new Vice President of Convention and Visitors Bureau Sales, said the convention center “is pursuing and competing for more trade and association shows than ever before, leveraging the newly renovated and expanded convention center and strong demand for our destination”.