AvrioB2B is a technology-enabled managed services (SaaS) platform for self-publishing and discovery of thought leadership content, business offerings and strategic insights. By growing the MediaVillage.com library of over 20,000 original educational contributions, AvrioB2B enables companies in the advertising industry to share their knowledge and make sure it is discoverable via MeetingPrep.com, an AI-powered content recommendation engine. MeetingPrep.com provides an intelligent search interface for the B2B buyer that allows them to filter content that matches their specific needs.
Jack Myersfounder of MediaVillageimagined the AvrioB2B solution more than ten years ago and implemented its components through the MediaVillage.com commercial publishing platform with funding and support from over 100 media companies, agencies, industry experts and trade associations, including the Association of National Advertisers, American Association of Advertising Agencies and holding companies of global advertising agencies.
Myers commented, “Avrio is the Greek word for tomorrow. The B2B marketing industry is facing multiple transformative changes compounded by the rise of intermediaries and the inability to measure B2B marketing ROI. advertising is a hassle for media sellers struggling to make their case heard as well as a missed opportunity for ad buyers and brand marketers to develop a deeper and more lasting relationship with media channels. the B2B transaction to regain control and regain lost value. It is time for the marketing community to focus B2B investments on the solutions of tomorrow, this is the mission and the goal of MediaVillage.”
B2B marketing transformation has become a financial imperative
B2B buyers in most major industry sectors have been progressively alienated from sellers of products and services by a series of intermediaries who streamline procurement on behalf of the budget holder. This shift is compounded by workforce disruption and diversity goals that increase the requirements and costs of job training and professional development. B2B buyers make purchasing decisions using inadequate knowledge, understanding and data. The role of B2B marketing needs to be transformed to enable B2B sellers to successfully communicate their value proposition to a new cohort of target buyers.
Myers points out, “Financial officers are keenly aware of the economic implications and opportunities of changing B2B realities. Our research has highlighted the increasing difficulties and rising costs for those who need to share their professional knowledge and those who seek it. Accessing the right information at the right time reduces time and advances training and education efficiently.”
AvrioB2B enables sellers to reach their buyers with more relevant content and research closely tied to buyer behavior and intent. Launched in 2020MeetingPrep.com is the only AI-infused media and advertising industry-specific search engine, empowering B2B marketers, educators, media and advertising professionals, and job seekers Navigate content optimized using smart markup and natural language processing.
AvrioB2B offers easy and efficient self-publishing and search access MediaVillage Knowledge Exchange. MediaVillage publishes an average of 150 new editorial and educational contributions to earned and paid media each month, which Myers plans to triple in 2023 with the introduction of AvrioB2B. Content is organized into over 100 themed, company-specific microsites, each with a unique URL. For corporate contributors, MediaVillage offers a suite of turnkey B2B services, including a custom content studio for earned and paid media creation, digital advertising and social media support, strategic market intelligence, activation of events and the development of various talents. A commerce application is planned for MeetingPrep.com to allow MediaVillage content partners to limit access and monetize password-protected content.
Myers adds, “There is an opportunity to extend the AvrioB2B SaaS platform to adjacent and connected markets such as retail media and experiential marketing. reliance on data, social media, shopping and transactional commodification. The targeted business categories include finance, health and wellness, travel, education, human resources and entertainment.
Current market conditions, while challenging, are also timely. Myers explains, “The pandemic, impending recession, and emergence of the metaverse are forcing B2B marketers to rethink how they communicate. One of the positive results of these difficult times is that many companies, despite budget cuts, value B2B marketing more and want their brand to emerge more competitively. MediaVillage and AvrioB2B were created to support their goals more effectively and efficiently.”
For more information on MediaVillage and the new AvrioB2B self-publishing platform, visit www.AboutMediaVillage.com and contact [email protected].
MediaVillage is an open B2B marketplace where media companies and subject matter experts share thought leadership, business offerings, strategic insights and resources for industry professionals, educators and job seekers. Supported by AvrioB2B SaaS technology, MediaVillage Knowledge Exchange, AdvancingDiversity.org, MeetingPrep.com and The Myers Report enable industry professionals, educators and job seekers to learn and grow. MediaVillage offers an integrated, technology-enabled managed services approach to B2B marketing, breaking down many existing B2B silos, enabling businesses to reduce costs while increasing efficiency in revenue generation. MediaVillage Knowledge Exchange hosts and manages dedicated destination B2B sites for over 150 member companies and subject matter experts. Together with our journalists and columnists, members contribute B2B educational resources, market intelligence, content marketing, and various talent development resources. AdvancingDiversity.org amplifies diversity and professional development initiatives for businesses and organizations. MeetingPrep.com underpins the MediaVillage Platform as the only AI-infused media and advertising industry-specific content recommendation engine, optimizing MediaVillage content using markup intelligence and natural language processing. The Myers Report provides market intelligence, economic forecasts, trend analysis, and forward-looking advice that has guided strategic decision-making for more than four decades. Become a Media Village subscribed here FREE and learn more about us at www.AboutMediaVillage.com. Follow @mediavillagecom @advdiversity @jackmyersbiz
ON Jack Myers:
Jack Myers is founder of MediaVillage, AdvancingDiversity.org and The Myers Report. He is the nation’s leading media environmentalist, having dedicated his career to studying and advancing the media sector. His five decades of behind-the-scenes work with brands, agencies, content publishers, studios, emerging technology companies, nonprofits and educational institutions have made Myers one of the most influential figures in the history of media and advertising. Through his research into technology and generational trends, Myers anticipated the industry’s need to invest in and train a new workforce, which led him to found MediaVillage and AdvancingDiversity.org. Today, more than 100 content partners in the MediaVillage Knowledge Exchange Connect with thousands of professionals, educators, students, and job seekers who subscribe to MediaVillage’s free daily reports and rely on MediaVillage.com for meeting preparation and professional development.
AvrioB2B is MediaVillage’s turnkey managed services platform, integrating innovative B2B marketing and publishing applications developed and proven over the past decade. MeetingPrep.coman AI-specific content search and recommendation engine, underpins AvrioB2B content marketing, education and professional development platforms.
CONTACT: Diane Stefani, [email protected]