Limelight Platform Partners with Seed Group to Transform UAE Events with Experiential Marketing and Spatial Analytics


TORONTO and DUBAI, UNITED ARAB EMIRATES, March 8, 2022 /PRNewswire/ – Seed Group, a Company of His Highness Sheikh’s Private Cabinet Said bin Ahmed Al Maktoumentered into a strategic partnership with Canada-based limelight platforman experiential MarTech solution that leverages its innovative SaaS (Software as a Service) platform to help global brands deliver memorable customer experiences and measure the impact of their marketing campaigns and events in real time.

As part of this new partnership, Seed Group will support the expansion of Limelight Platform into the Middle East helping it connect with key public and private sector decision makers in the UAE and market its award-winning SaaS platform to businesses in the region. The partnership comes at a time when the UAE government is constantly striving to deploy the latest infrastructure and innovation, with the aim of continuing to maintain its position as one of the smartest and most connected cities in the world.

Created by marketers for marketers, Limelight Platform uses its world-class technology to help brands and agencies better understand their customers’ experiences at events or measure the impact of their marketing campaigns by collecting and analyzing data in real time.

In 2021, Limelight acquired Meshh, a SaaS platform specializing in spatial analytics and research that provides location-based intelligence and interaction solutions to help agencies and brands gain a deeper understanding of the visitor behavior at live events and exhibitions by passively capturing attendance. , engagement, dwell time, impacts and journeys in a GDPR compliant manner. The insights gained from this technology will be used to improve event planning and space design, inform sponsors and advertisers of the exposure their brand has received throughout an event, and demonstrate the return on investment to relevant stakeholders and business partners.

Hisham Al-GurgCEO of Seed Group and Sheikh Private Office Said bin Ahmed Al Maktoumsaid, “The introduction of experiential marketing technology to the UAE will transform and innovate the country’s event industry, opening up new avenues for GDPR-compliant data collection. With the help of Limelight, brands and agencies in the region will benefit from its automated, data-driven experiential marketing insights to gain a deeper understanding of customer experiences and interactions at events.”

Terry FosterCEO of Limelight Platform, said: “Being represented by the Seed Group is a unique opportunity for us to grow our network in the Middle Eastespecially in dubai. We have seen the many benefits our customers have gained from our technology and are excited about our new partnership to bring our consumer data capture technology for live events to the UAE. I believe that our cloud-based platform will be a real boon for the UAE events industry as it will help brands and agencies to prove and improve the ROI of their marketing activities live and gain accurate insights into consumer behavior at real-time events, which will help them improve future campaigns and events.”

Seed Group is renowned for its diverse portfolio of operations in the technology, tourism, hospitality, real estate and healthcare sectors in the GCC region. Over the past 16 years, it has formed several strategic partnerships with leading companies around the world that offer innovative products and services to strengthen their presence in the market. Middle East and North Africa commercialize and transform various sectors.

Limelight’s new partnership with Seed Group will ensure access to one of the most diverse and fastest growing economies in the world, which is also home to some of the most important industry and entertainment events and exhibitions.

About the Limelight Platform

Limelight is a SaaS platform that helps global brands deliver memorable customer experiences and measure the impact of their experiential marketing while dramatically improving results for companies like BMW, Porsche, RBC, Nationwide, Mazda, Kellogg’s and General. Mills. Limelight has acquired Meshh, a SaaS platform that provides world-class location-based intelligence and interaction solutions, in June 2021. The technology helps event planners, venues and brands measure engagement and interaction in their physical spaces. Provide marketers with insights into customer behavior in real-world environments so they can deliver richer, more immersive experiences. Meshh is used by forward thinking companies like Formula 1, Live Nation, Verizon, Ford, Sky Retail, NASCAR and Relo Metrics. For more information, visit

About the Seed Group

Over the past 16 years, Seed Group has formed strategic alliances with leading global companies representing various regions and industries. These companies have propelled their business interests and goals into the Middle East and North Africa region thanks to the support and strong base of regional connections of the Seed group. The group’s objective is to create mutually beneficial partnerships with multinational organizations and accelerate their sustainable market entry and presence in the MENA region. Seed Group has been a key element in the success of all its partners in the region, helping them reach their target customers and accelerate their business. The private office was established by Sheikh Said bin Ahmed Al Maktoum to invest directly or assist potential business opportunities in the region that meet The Private Office criteria. For more information, visit

SOURCE Platforms Limelight Inc


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