EXCLUSIVE: Hollywood advertising firm The Lede Company on Tuesday announced the launch of its Social Impact division, which will be led by new director of social impact Sarah Acer.
The division will be the company’s fifth, joining existing divisions focused on talent, brand, strategic communications and content. With expertise in cause campaigns, philanthropy, communications, cross-industry partnerships and corporate policy, he will support some of the world’s most influential companies, nonprofits, artists and foundations to design and develop innovative programs and initiatives that have purpose and insight. motivated and focused on advancing a global cause, program, partner or issue.
In his new role at Lede, Acer will support customers in their efforts to accelerate positive change and deliver measurable social impact. Notable social impact projects and organizations supported by Lede since its inception in 2018 include The Asian American Foundation, Black Ambition, Blue Bottle Coffee, The Boris Lawrence Henson Foundation, The Bob Woodruff Foundation, The Clara Lionel Foundation, Charlize Theron Africa Outreach Project, Global Citizen, The Global Fund, Higher Ground, Hilarity for Charity, Hive, March for Our Lives, Planned Parenthood, Pencils$Kids, ONE Campaign, Tony’s Chocoloney, TOMS, PANGAIA, and XQ Institute, among others.
“We are excited to expand our client offerings and deepen our own social impact efforts with Sarah’s support – she is an exceptional addition to our team,” said Sarah Rothman, who along with Amanda Silverman, Meredith O’Sullivan and Christine Su, lead Lede as co-CEOs. “We have seen firsthand the results of the programs, campaigns and partnerships she has built and we look forward to seeing the new division grow.”
“The standard of accountability for businesses and organizations today has reached extraordinary heights – brands, leaders and staff are appropriately scrutinized on how a company’s actions reflect their principles and values. Lede not only understands these realities, but is continually evolving to exceed industry standards,” said Pendulum Holdings Co-Founder and CEO Robbie Robinson, who serves on Lede’s Board of Directors. “As Lede expands its talent pool, including the new hire of Sarah Acer as Director of Social Impact, the agency expands its meaningful, world-class services with the launch of its Social Impact division. .”
“Lede exists at the intersection of culture and social impact and his work has resulted in category-building brands, transformational campaigns and measurable impact for customers and communities around the world,” added Acer. . “I am thrilled to join the Lede team and look forward to growing the division and advancing social impact ambition and results.”
As a former nonprofit, consultant and business leader, Acer brings nearly two decades of experience to Lede, as well as expertise in working alongside and within the private sector, nonprofit organizations and government agencies on social impact, sustainability, communications and philanthropic efforts. She comes to Lede from Global Citizen, where she served as head of global philanthropy, private sector policy, partnerships and campaign design. There, Acer helped lead several landmark campaigns and initiatives, including Global Citizen LIVE, Give While You Live, One World: Together At Home, and the organization’s Race to Zero climate action campaign. She also led the strategy and development of the Global Citizen Impact Funds, as well as the Time Off to Vote initiative, and oversaw many of the organization’s multilateral and nonprofit partners.
The Lede Company is a strategy, public relations, communications and social impact consulting firm specializing in the corporate, entertainment, brand and non-profit sectors. Notable clients outside of those previously mentioned include Amy Schumer, Camila Cabello, Cara Delevingne, Charlize Theron, Emma Stone, Gael Garcia Bernal, Grimes, Halle Berry, Halsey, Jennifer Garner, Jessica Biel, Lady Gaga, Mary J. Blige, Penelope Cruz, Reese Witherspoon, Rihanna, Shakira, Anonymous Content, Hello Sunshine, Illumination, Live Nation, Univision, Thom Browne, Altuzarra, Kenzo, Savage x Fenty, Essence Ventures, Violet Gray and WhatsApp.