Hyundai Presents Sixth Annual American Heroes Memorial Day Weekend Event


For the second consecutive year with the event, Hyundai will donate $50,000 to Folds of Honor to provide scholarships for spouses and children of deceased and disabled U.S. service members.

“We have been a proud partner of the National Salute to America’s Heroes since its debut in 2017,” said Angela Zepeda, Chief Marketing Officer, Hyundai Motor America. “Everyone at Hyundai shares the greatest respect and appreciation for the contributions of the men and women in our nation’s armed forces. This partnership is part of Hyundai’s long-term commitment to supporting the U.S. military. and to honor America’s greatest heroes.”

“With the support of Hyundai, we are able to create a family event that honors and honors the men and women of our military and first responders,” said Mickey Markoff, Executive Producer, Hyundai Air & Sea Show. “There’s no better time than Memorial Day weekend to honor our military, first responders and those who made the ultimate sacrifice in the name of our freedom.”

National Tribute to American Heroes Event Details

The National Salute to America’s Heroes is anchored by the Hyundai Air & Sea Show, The Greatest Show Above the Earth™, showcasing the men, women, technology and equipment from the five branches of the U.S. military, police, fire and first aid agencies. The Hyundai Air & Sea Show starts each day at 11 a.m. with sea demonstrations by professional jet skiers, ThunderCats boat racing and the Cigarette offshore powerboat racing demonstration which will feature 10 state-of-the-art cigarette boats. After the sea portion, look skyward to witness state-of-the-art US military technology, including parachute teams, jet demonstrations, and search and rescue exercises.

The Memorial Day weekend event also includes the musical explosion presented by Hyundai on the sand of miami beach with the international rock band 3 Doors Down, on stage at 8 p.m. Saturday May 28. The musical explosion starts at 5:30 p.m. with the US Army’s “As You Were” band and the US Air Force’s “Max Impact” band. A special nighttime pyro-parachute display by the U.S. Army Golden Knights Parachute Team will kick off the Florida Restaurant and Lodging Association’s spectacular fireworks display after the concert.

Experiential activations are centered on Lummus Park, covering more than four of 11 city blockse and 14e Streets on Ocean Drive and will include the Hyundai Hangar, a patriotic-inspired lounge honoring military and first responders. The Hyundai Hangar, located between 12e and 13e Street, will feature a collaborative chalkboard memorial wall for messages to family and friends who have served and other interactive activities and themed giveaways. Hyundai will also have several other activations communicating its built in the history of the United States and eight vehicle shows held throughout the area featuring a specially-wrapped Hyundai Tucson, santa cruz , Santa Fe and Palisade honoring branches of the military and first responders.

The National Salute to America’s Heroes presented by Hyundai debuted in 2017 along the coast of miami beach to a daily crowd of over 100,000 spectators. The nationally recognized 2022 event is set to be even more exciting, with a larger spectator viewing area and a free public display village, action zone and children’s zone, all located between 11e and 14e The streets along Ocean Drive, which will include interactive exhibits from military service branches and partner companies. For more information, please visit

Hyundai military support

Hyundai shows its support for the US military through an internal employee resource group called Stars and Stripes. Additionally, Hyundai’s Veteran Employment Transition Program actively recruits military veterans for parts and service positions at Hyundai dealerships. The success of this program and others has led to Hyundai being named 2022 VETS indices Recognized employera VIQTORY Military Friendly® Employer 2022 (an honor Hyundai has received nine times) and has been recognized as one of The best of the best veteran-friendly companies by American Veterans Magazine.

Hyundai also offers a $500 incentive to military and first responders on all of its vehicles. For more details, please visit Hyundai military program and Hyundai First Responder Program.

National Tribute to American Heroes

The National Salute to America’s Heroes presented by Hyundai is a two-day national celebration held on Miami Beach, Floridawith the Hyundai Air & Sea Show, Music Explosion presented by Hyundai, and 365 hi initiative. Held on Memorial Day weekend, the National Salute to America’s Heroes presented by Hyundai aims to pay tribute to those who have made the ultimate sacrifice and to honor the military and first responders who protect the freedoms of all Americans. For more information, please visit

Hyundai Motor America

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