Dude Perfect’s ‘rigged town’ could find a home in North Texas or elsewhere


Could you hit a shot from 330 feet?

Frisco-based Dude Perfect thinks there might be a fan who can do it and of an indoor tower in a new 10-acre headquarters that the five guys want to build.

Longtime entertainment fans might remember when The Dudes hit the “The World’s Longest Basketball Shot” in 2009 at the famous Kyle Field of their alma mater in College Station. Inspired by this original YouTube video, the Dudes come full circle in their plans for a new home for their burgeoning empire.

They offer a gigantic, family-friendly destination and headquarters in a city that fits their brand perfectly. Dude Perfect’s current headquarters are in Frisco on All Stars Avenue, and the Dudes have said they hope to keep the brand in North Texas.

It will be a potentially $100 million project when it finds a home.

From left, Garrett Hilbert, Tyler Toney, Cory Cotton, Cody Jones and Coby Cotton show off a six-foot model of a new headquarters and entertainment destination they want to create for Dude Perfect.(Lola Gomez / Staff Photographer)

In the existing Dude Perfect headquarters, an octagon with sofas, 3D replicas and vision boards line the gray walls. It lays out the dream that founders Tyler Toney, twins Cory and Coby Cotton, Garrett Hilbert and Cody Jones only showed their closest fans when they first started touring on the road.

Sketches of “Trick Shot Town” and pickleball courts, or other possibilities, are pasted next to each other. It is lined with phrases such as “no way” and “experiment the impossible”. The guys spent almost two years thinking about what they want to create, with their fans in mind.

“As dads with young kids, we’re always looking for things to do,” said Cory Cotton, 34, from The Woodlands. “We feel like if it existed, we would go there. We would take our kids there. »

A vision board at the Dude Perfect headquarters in Frisco.  It exposes the dream that the founders...
A vision board at the Dude Perfect headquarters in Frisco. It lays out the dream that founders Tyler Toney, twins Cory and Coby Cotton, Garrett Hilbert and Cody Jones only showed their closest fans when they first started touring on the road.(Lola Gomez / Staff Photographer)

Bryan Trubey, senior principal architect at Overland Partners, said the creativity the Dudes have shown in building their brand is reflected in the project. The five guys came to him with their vision and Trubey translated it into an architectural model.

Dude Perfect wants his project to have three axes – sport, entertainment and faith, which all shape their ideas of a family-oriented place, Trubey said. They also want it to be accessible, which means not everything will require admission. They will have free outdoor recreation areas and different games for families to play.

“A lot of what we hear (from the fans) is ‘Man, we love watching the videos together as a family. It feels like we’re part of it. We feel like we’re almost part of the team. said Toney, 33, from Prosper.

The fivefold have been thinking for years about how to take the idea and put it into action – something that only recently became very real thanks to the plans.

A render of Dude Perfect's Trick Shot Town.
A render of Dude Perfect’s Trick Shot Town.(Earth Partners)

“We took it a step further and thought, ‘Well, what if they could physically make the team and we had this destination where instead of just watching baseball through a shot moving cars, they could actually come and do it as a family,” Toney said.

Dude Perfect has partnered with San Antonio-based architecture firm Overland Partners. Trubey helped create projects like SoFi Stadium in Los Angeles, AT&T Stadium in Arlington and US Bank Stadium in Minneapolis, during his time at HKS Architects. Overland Partners has come up with a plan to bring a Dude Perfect location to a city that will take on the brand and all the ideas the team has to offer.

Although the group wishes to remain in North Texas, it is open to other municipalities wishing to undertake the project and provide significant economic incentives to make it happen. The Dudes see it as something that will attract people from all over.

A six-foot model sits at Dude Perfect's Frisco headquarters and shows off the new...
A six-foot model sits at Dude Perfect’s Frisco headquarters and shows off the new entertainment and corporate center they want to create. (Lola Gomez / Staff Photographer)

The guys from Dude Perfect started out as college buddies who quickly became YouTube stars by throwing challenges in their backyard to see who could do the best trick off a basketball hoop. Now, full-fledged entrepreneurs in their early thirties are husbands and dads.

Overnight, a video they posted on YouTube in 2009 exploded with millions of viewers. Today, Dude Perfect YouTube has over 58 million subscribers and continues to grow. Guys shoot videos every week, sometimes tricks, other times making fun of different things that are going on in their lives, and sometimes just goofing off.

Guys won’t discuss what they earn each year from YouTube and other extensions of their brand. But the internet is full of celebrity websites who estimate their net worth between $50 million and $90 million. Financial products website Fifty estimates Dude Perfect earns $20-25 million a year from YouTube channel and endorsement deals.

The Dudes’ most recent project includes a multi-year deal with Amazon and Thursday Night Football, where they host their own short film. They will then host a show on November 3 and produce at least four episodes. They have in partnership with other top brands like Bass Pro Shops, Apex Legends, Chipotle and Dr Pepper.

Coby Cotton, 34, was also recently the marquee crew member on a Blue Origin New Shepard rocket flight. Blue Origin was founded by Amazon’s Jeff Bezos in 2000 and uses a remote launch pad in West Texas for its space travels.

A rendering of the impossible shot from Dude Perfect.
A rendering of the impossible shot from Dude Perfect.(Earth Partners)

So back to that nifty 330ft shot? What happens if you hit it?

The Dudes say you could win $1 million, a truck or something else they think is cool. Or, as Jones jokes, if everyone keeps hitting it, the dudes might give you a $20 coupon on merchandise in their store.

One thing is certain, the five guys having fun with yard tricks could never have predicted this kind of success from a little college YouTube video. Since then, their channel has grown to become the fourth sports channel on YouTube.

Toney jokes that the Dudes aren’t business “geniuses”, just guys who wanted to have fun.

“Everybody’s always like, ‘Man, you really thought about how to do this,'” Toney said. “We kind of did it and it turned out to be a success.”

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