David Levy and Chris Weil launch sports marketing agency HS&E – Sportico.com

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Longtime media executives David Levy and Chris Weill are launching a new marketing agency alongside Horizon Mediathis one aimed to capitalize on the shift they already see underway for sports advertising.

Horizon Sports & Entertainment (HS&E) plans to focus on marketing beyond TV commercials and stadium signage, which Levy called “table stakes.” Instead, it will seek to create opportunities around new events, intellectual property creation, and experiential marketing, both in the physical world and in the metaverse.

Levy, former president of Turner Broadcasting, and Weil, president of Momentum Worldwide, will serve as co-CEOs and financial partners, alongside Horizon Media.

“It won’t be your standard 30-second TV spots,” Levy said in an interview. “And the timing couldn’t be better. Private equity firms are investing heavily in sports franchises, new leagues are forming, and NIL rights are here. This space is growing so quickly and they are going to need companies like ours. »

The group will not start from scratch. It absorbs parts of the Horizon portfolio, including more than 30 employees and an existing customer base. Horizon’s newly launched Metaverse consultancy Chapter & Verse will be part of the HS&E business – as will Horizon’s lifestyle agency Scout Sports and Entertainment. Michael Neuman, who leads Scout, will become executive vice president at HS&E.

The agency’s goal is to combine the expertise of its three backers: Levy in content creation and sales, Weil in experiential marketing, and Horizon CEO/Founder Bill Koenigsberg in content creation. brand. Citing an example of things HS&E could pursue, Levy mentioned The Match, the golf franchise he helped create at Turner. The Match launched in 2018 using a brand new IP address, with media partners, corporate sponsors and membership from the biggest stars in the sport. Its seventh iteration will take place next month.

Levy, who founded sports advisory and investment firm Back Nine Ventures, spent about three decades at Turner’s parent company Time Warner, where he led the network, advertising sales and distribution portfolio. of the society. He also oversaw Turner Sports from 2003 until his departure in 2019. He is currently President of Genius Sports (NYSE: GENIUS) and will remain in this role.

Weil spent two decades as president and CEO of Momentum until his recent departure. During his tenure, the agency grew from two offices to 30 locations worldwide, ultimately managing over $5 billion in sponsorship assets. Weil said in a statement that the industry needs an agency that can combine traditional marketing with new opportunities in Web3a catch-all term for the decentralized future of the internet, including blockchain technology.

“Given the fundamental shifts in consumer attitudes and behaviors that continue to drive the evolution of brand experience, both physical and digital, I believe Web3 will be the ‘Web of Experience,'” Weil said. “So we’re building a company that will be at the forefront of monetizing Web3 in this mixed physical-digital world.”

The launch of HS&E aligns with Horizon’s recent expansion. Over the past few months, the company has launched a new consulting firm called Green Thread and purchased a Controlling interest in the digital experiences agency First Tube Media, which will work closely with HS&E.

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