Cleveland, Ohio – The NBA Cleveland Cavaliers have launched an NFT collection, recently acquiring three basketball-themed pieces, which will be shown on LED video panels at the Rocket Mortgage FieldHouse as a new addition to the venue’s ongoing public art program.
NFTs were purchased from independent artists on Foundation, a digital art and NFT live auction platform, using ETH cryptocurrency. The Collection, which will continue to expand and grow, can also be viewed online at nft.cavs.io.
The first three NFTs to be added to the collection are TRANSCENDENCE (Dillon Hutchins), Lemon Dunk Tree (Isaac Garcia) and Brick Squad (Dillon Hutchins). The works are currently displayed in rotation on the LED Canyon inside the glass atrium of the FieldHouse. The four-story, eight-million-pixel LED Canyon can be seen through glass by passers-by in downtown Cleveland, and is separated in the center by the venue’s Overlook Bar which offers sweeping views of the city skyline.
Lemon Dunk Tree
“The genesis of the Collection grew out of a desire to use our platform to authentically engage with the global contemporary art community and its diverse fan base. We want to empower the independent artists who drive this community forward and amplify their work both physically at FieldHouse and virtually to our global audience, ”said Nic Barlage, President and COO of Rock Entertainment Group. “We are excited and proud to add NFTs to the more than 100 physical works that make up the Rocket Mortgage FieldHouse public art program.”
Arsham and Barlage on stage at the special private “Art of Business” event at Rocket Mortgage FieldHouse earlier this month. Guests received the Cavs’ very first NFT titled “Cleveland Cavaliers Locker Room” (see below)
The Rocket Mortgage FieldHouse public art program, an on-going initiative of unprecedented scale, features site-specific commissions created for the arena that convey a spirit of sportsmanship and resilience. Launched in September 2019 with the grand opening of the transformed venue, the program is privately funded by Dan and Jennifer Gilbert and organized by Library Street Collective. The diverse and multimedia collection of over 100 pieces features works by contemporary artists of national and international renown, including Nina Chanel Abney, Shephard Fairey and KAWS, as well as rotating exhibitions by famous local artists such as Donald Black Jr., Erin Guido, Kasumi and Darius Steward. Internationally renowned artist from Cleveland, Ohio, Daniel Arsham, whose installation titled Basketball in motion is also part of the artistic program, was also named creative director of the Cavaliers last year. To learn more about the Program, click HERE.
The Cavaliers took their first step on the blockchain when the team partnered with tech company RECUR to create their very first NFT titled Cleveland Cavaliers Locker Room. More than fifty of these inaugural NFTs were offered to partner companies at a special private “Art of Business” event earlier this month. The event included an on-stage chat and Q&A with Arsham, Barlage, Jay Farner, CEO of Rocket Companies, Len Komoroski, CEO of Rock Entertainment Group and Zach Bruch, Co-Founder and Co-CEO of Recur.
The Cleveland Cavaliers NFT locker room. Click to see the full progress of the NFT.
“For many attendees, this was the first NFT they could call their own, so it was great to introduce them to this new world, but also very rewarding to see how excited they were to receive and receive it. show, “said Mike Conley, Cavaliers and Rocket Mortgage FieldHouse SVP & Chief Information Officer. Conley oversees emerging technologies for the team and led the ideation and application of NFTs with a diverse internal group. “This locker room concept is just a prelude to some very interesting things that we will soon have in store for all of our fans.”
Future announcements are coming on how fans of the squad can score their own NFT Cavaliers ahead of the upcoming 2021-22 season. Visit nft.cavs.io to register and be notified.