The partnership sets the stage for future activations in Canada
JERSEY CITY, NJ, August 9, 2022 /PRNewswire/ — BetMGM, a leading sports betting and iGaming operator, today announced a multi-year partnership extension with the National Football League (NFL), becoming one of the Official Betting Partners sportsmen of the League Canada. BetMGM was among the first operators to go live Ontariohaving launched its online sports betting and iGaming platforms in April 2022.
“Expanding our partnership with the NFL to Canada sets the stage for incredible opportunities as we begin the next football season,” BetMGM CEO said Adam Greenblatt. “We are already seeing great interest from our Ontario customers and this collaboration really enhances the BetMGM experience.”
As part of the newly expanded relationship, BetMGM now has the right to use the Official NFL Marks in Canada and advertise on NFL-operated digital platforms throughout the region. Additionally, BetMGM will offer Canadian customers access to exclusive NFL experiences.
Gavin KempSenior Director of Corporate Partnerships, NFL Canada, said, “We are delighted to be working with BetMGM in Canada as an official sports betting partner. BetMGM offers a unique gaming platform to this emerging market and will enhance the experience for NFL fans in Canada in new and innovative ways.”
This news completes BetMGM’s agreement with the NFL in the United States. In 2021, the company became an NFL Licensed Sportsbook Operator, allowing it to air in-game TV spots during the season.
As BetMGM continues to expand its sports betting platforms into new markets, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers gamble responsibly. The BetMGM app is available for download in Ontario on iOS and Android, and is accessible through the desktop at http://www.betmgm.com For more information, follow @BetMGM on Twitter.
BetMGM is a leading company in the sports betting and gaming entertainment market, pioneering the online gaming industry. Born of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all MGM land-based and online sports betting in the United States, major poker tournaments and to online gaming companies. Using state-of-the-art US-licensed Entain technology, BetMGM offers online sports betting and gaming through market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.betmgminc.com/.